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Beer behemoth brews up system for new internet marketing hub in Austin

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Brewing large Anheuser-Busch is tapping into Austin’s expertise pool.

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Austin is a single of 4 cities in which the St. Louis-centered enterprise is environment up “regional customer hubs” for associates of its marketing group. Anheuser-Busch options to open up the Austin hub this tumble. The location of the downtown Austin workplace and the amount of employees established to perform there weren’t available.

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Other cities landing one of these hubs are St. Louis, Los Angeles, and Miami.

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Anheuser-Busch claims these hubs will increase function versatility, increase the ability to use nearby expertise, and better tailor merchandise to regional individuals. The hubs are currently being set up as component of a system by Marcel Marcondes, the company’s chief marketing and advertising officer, to distribute out internet marketing functions.

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“Anheuser-Busch’s marketing by now embraces a adaptable, resourceful, revolutionary get the job done tradition from their central business in New York,” the business states in a statement supplied to CultureMap. “The new decentralized office environment design is an case in point of Marcondes’ ‘people first’ philosophy by providing A-B’s marketing workforce a nearer being familiar with of area people in important markets while trying to keep [a] restricted digital relationship to teammates in New York.”

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Anheuser-Busch previously has a significant presence in Texas:

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    It operates a brewery in Houston that opened in 1966.
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    It owns Houston-primarily based Karbach Brewing.
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    A amount of wholesalers all over Texas, including Austin-dependent Brown Distributing, distribute Anheuser-Busch products and solutions.

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In a $52 billion deal, Anheuser-Busch merged with Belgium’s InBev in 2008. The mixed company is known as Anheuser-Busch InBev. Anheuser-Busch operates as a wholly owned subsidiary of the beverage conglomerate.

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In 2020, A-B InBev posted profits of $17.3 billion, down pretty much 13 per cent from practically $21.1 billion in the pre-pandemic 12 months of 2019.