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Best Florida court docket reprimands ‘Pitbull Lawyer’ for advertising and marketing marketing campaign

Ethics

Best Florida court docket reprimands ‘Pitbull Lawyer’ for promotion marketing campaign

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The Florida Supreme Courtroom has reprimanded lawyer Robert Laurence Pelletier for an advertising marketing campaign that explained him as the “Pitbull Law firm at Taylor Regulation.”

Pelletier, a law firm in Jacksonville, Florida, made use of the slogan in print, social media and a boat wrap, in accordance to the Florida Bar’s summary of the July 29 disciplinary purchase.

Regulation360 has protection.

The Florida Bar’s ethics criticism, submitted in March, explained Pelletier made use of a brand of a pit bull with a spiked collar.

The bar accused Pelletier of violating rules for law firm promoting. The criticism famous a 2005 determination by the Florida Supreme Courtroom that claimed a lawyer’s pit bull reference and use of the image in advertising and marketing doesn’t aid the general public make an educated conclusion when choosing attorneys.

In a conditional guilty plea filed July 15 in the ethics circumstance, Pelletier stated he is of counsel with the Law Places of work of David A. Taylor. In accordance to Law360, the firm’s web site does not checklist Pelletier as an attorney, even so.

Pelletier corrected his pit bull ads in Might and had new advertisements and a new brand authorised by the bar, the conditional plea explained.

The conditional plea mentioned the pit bull advertisements violated law firm advertising regulations banning advertising that is perhaps misleading and that is unduly manipulative or intrusive.