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California girl sues Purple Lobster for ‘deceptive advertising’ of ‘sustainable’ Maine lobster

A southern California woman backed by a course-motion legislation company is suing the Red Lobster restaurant chain for misleading marketing in federal courtroom, stating it falsely statements lobster from Maine is a sustainable fishery that follows the optimum benchmarks.

The match highlights a Pink Lobster menu that includes a assert of “traceable,” “sustainable” and “responsible.” The submitting called that a bogus claim, mainly because a federal choose identified very last calendar year that the U.S. lobster fishery poses a danger to endangered North Atlantic correct whales — a finding that led to part of Maine’s lobster fishery getting rid of certification as sustainable by the influential Marine Stewardship Council.

Marianne LaCroix, executive director of the Maine Lobster Advertising and marketing Collaborative, claimed the suit is misguided.