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Can you guess what these amazing abstract posters are marketing?

A minimalist new marketing campaign for McDonald’s utilizes no logo or brand name signature and invites us to decipher which brand name it refers to – and it is really not extremely tricky. Participating in on the recognisability of the quickly-food items chain’s model and products and solutions, the series of four posters teases the opening of a new McDonald’s cafe in France by demonstrating blown-up 70-pixel summary visuals of the most well-known products from its menu. 

“Guess who’s coming to your town?” reads the only duplicate in the posters, when figuring out that there can be small question (for more advertisement inspiration, see our checklist of the finest print adverts of all time).

Impression 1 of 4

McDonald's posters

Can you guess what it is but? (Image credit: TBWAParis)
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McDonald's posters

McDonald’s can take an abstract approach in the new marketing campaign (Graphic credit rating: TBWAParis)
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McDonald's posters

The posters have no emblem or manufacturer name (Impression credit: TBWAParis)
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McDonald's posters

But the colours are unmistakable (Graphic credit: TBWAParis)