Have you ever wondered how much it would cost to put a design of your own on a Boeing 737 for a year? While it’s now a little out of date, a Ryanair document from 2007 reveals that it’s maybe not as much as you might think.
Around the world, you may notice the odd aircraft in something other than its operator’s livery. Recently we reported that one of SkyMark’s Boeing 737’s had been taken over by Pikachu, while Eurowings has a football-inspired plane, and United has a Star Wars plane. Typically these planes will be the result of advertising deals between the airline and the relevant company. But how much do they cost?
$200,000 for a year?
According to the 2007 Ryanair presentation, it would only cost €200,000 to place your brand all over the side of a Ryanair Boeing 737. The airline offers a generous discount of €60,000 if you only want a half wrap on the aircraft. According to the presentation, these prices get your design on the plane for a year. Presumably, it would cost less to renew for a second year as the cost of applying the design would be a one-time thing.
It’s unclear if Ryanair still offers such a service, but one would imagine that anything is possible given the right price. But you may be wondering if anybody has ever taken Ryanair up on the possibility of wrapping its planes in advertising. While examples are few and far between, they do exist. Here is a list of examples of Ryanair aircraft that have featured memorable branding.
According to Planespotters.net, EI-CNY was a Boeing 737-200 that flew with Ryanair between October 1997 and November 2004. This plane was fully wrapped in advertising for Kilkenny, an Irish Beer, with Ryanair’s branding only appearing on the plane’s engines. While the exact dates that the advertising was around aren’t clear, photos of the aircraft in the scheme were taken in September 1998 and July 2004.
According to the Financial Times, Ryanair took Hertz to court in 2015 after the two companies fell out. It wasn’t always this way, though. EI-CJC was another Boeing 737-200 that flew for Ryanair between 1994 and 2005, according to Planespotters.net. The plane initially flew in Ryanair colors but got a complete yellow Hertz color scheme sometime between August 1998 and June 1999. It was still wearing the livery in June 2005.
Vodafone & News Of The World
According to Planespotters.net, EI-CNT served with Ryanair between December 1996 and October 2005. This Boeing 737-200 is arguably one of the most interesting as it flew in more than one advertorial livery. From March 1997 to February 2002, the aircraft wore a red livery promoting The News Of The World and The Sun. In February 2002, the plane was repainted into Vodafone’s colors, which it wore until at least June 2005.
Cable & Wireless
In June 1999, Ryanair took delivery of a brand new Boeing 737-800 registered as EI-CSC. According to data from Planespotters.net, it wore a blue Cable & Wireless livery from February 2005 until at least September 2007. In November of that year, the aircraft moved to Varig, in Brazil.
National Express was the only company that we could find who had used a half wrap livery option. According to data from Planespotters.net, EI-EMK is a Boeing 737 that was delivered to Ryanair in May 2010. Between April 2014 and May 2016, the plane wore a National Express livery on both sides. It seems that engineers had trouble removing the Vinyl wrap, as several images of the wrap partially removed exist from May 2016.
While more of a special livery than an advertising deal, Ryanair has a Boeing 737 in a special livery inspired by the Boeing Dealiner livery. In October 2004, EI-DCL was delivered to Ryanair wearing a slightly different blue livery. Instead of the classic Ryanair colors, it was painted with Boeing’s Dreamliner livery, now also seen on the manufacturer’s other test aircraft.
This lasted until 2014 when the livery was slightly toned down, and the classic Ryanair tail was added, according to data from Planespotters.net. This plane can still be seen flying around Europe in its unique livery today.
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Vodafone isn’t the only mobile network to have graced the sides of Ryanair’s Boeing 737s. According to Planespotters.net, Ryanair took a Boeing 737-200 registered as EI-CDJ from Britannia Airways back in February 1994. The aircraft initially flew in the classic Ryanair livery, but sometime before February 2000, it received a blue and purple paint scheme to advertise the now-defunct Irish mobile operator, Eircell. It’s not clear how long the scheme stuck around, but Ryanair went on to retire the aircraft in November 2003.
Last but not least, we have another Boeing 737-200, this time EI-CJE. According to Planespotters.net, this jet arrived from Britannia Airways in March 1994. Again, the aircraft was delivered in the classic Ryanair livery. Sometime before February 2002, it received a silver and black livery promoting car maker Jaguar. The aircraft then went on to be withdrawn from service in June 2004.
Bonus: aircraft stickers
While not necessarily special advertising liveries, several Ryanair aircraft have worn special stickers to promote destinations served by the airline. EI-DHX wore one promoting the Costa Daurada, while EI-EKK promoted Fuerteventura. These stickers appear on the rear of the plane, just ahead of the registration. The airline has also placed several digs at other carriers in this spot, such as “Bye Bye Latehansa” on EI-DLM.
Which of the liveries above is your favorite? Let us know what you think and why in the comments below!