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McDonald’s builds out advertising group focused on digital, world-wide app

A sign is viewed at a McDonald’s cafe in Queens, New York, U.S., March 17, 2020. REUTERS/Andrew Kelly/File Picture

NEW YORK, Aug 24 (Reuters) – McDonald’s Corp is selling its U.S. promoting chief as the burger chain seeks to force progress to youthful customers via digital product sales.

Morgan Flatley, who helped launch McDonald’s “Famous Orders” campaign with pop stars which includes South Korean boy band BTS and rapper Saweetie, will turn out to be world wide chief marketing and advertising officer starting Nov. 1.

To consider more than her situation working U.S. internet marketing, the business hired Tariq Hassan, now chief promoting officer at Petco Inc (WOOF.O), McDonald’s said in a corporation-wide be aware on Tuesday viewed by Reuters.

The moves comply with the global burger chain’s development of a new unit in July to deliver digital, facts analytics, advertising and marketing, cafe advancement and functions underneath one umbrella. read through extra

The Chicago-centered business rolled out MyMcDonald’s Benefits in the United States on July 8 as fast-food stuff chains have raced to start loyalty systems to spur gross sales, mine a trove of consumer details, reach young customers and give persons extra techniques to purchase.

Flatley takes above worldwide marketing from Alistair Macrow, who will grow to be chief government officer of the United kingdom and Eire.

Reporting by Hilary Russ editing by Jonathan Oatis

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