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Texas Tech, Kansas Metropolis Chiefs be a part of for advertising and marketing partnership | KLBK | KAMC

Kansas Metropolis Chiefs quarterback Patrick Mahomes throws throughout the initially 50 percent of the AFC championship NFL soccer game from the Buffalo Expenditures Sunday, Jan. 24, 2021, in Kansas Town, Mo. (AP Photo/Charlie Riedel)

LUBBOCK, Texas — Texas Tech College and the Kansas Town Chiefs will be coming jointly for a advertising partnership, the place TTU will have advertising characteristics during Kansas city game titles in Arrowhead Stadium.

The subsequent is a news release from Texas Tech University.

As Texas Tech University pulled absent from the University of Houston in Saturday’s 38-21 victory at NRG Stadium, nearly each time the Crimson Raiders lit up the scoreboard, the accompanying tv photographs focused on just one of the program’s largest admirers taking in the sport from the suites – former Pink Raider standout quarterback Patrick Mahomes.

The NFL MVP has not neglected wherever he came from, symbolizing the college at every single possibility. Nor has it been neglected what Mahomes did and continues to do for the college. To that conclusion, Texas Tech and Mahomes’ present club, the Kansas Metropolis Chiefs, are teaming up for an promotion and social media marketing campaign made to maximize the visibility of the college.

Setting up with the activity Sunday (Sept. 12) against the Cleveland Browns, Texas Tech will be highlighted prominently with advertisement placements on the Arrowhead Stadium video board and ribbons encircling the within of the stadium, social and electronic promotion and pregame radio places on Chiefs radio broadcasts all through the time.

The aim is to boost Texas Tech’s visibility and desirability as a single of the nation’s major establishments of bigger education and learning. Texas Tech is one particular of only 16 schools and universities throughout the U.S. to be at the same time ranked in the “Highest Investigate Activity” classification by the Carnegie Classification of Institutions of Better Training and be labeled as a Hispanic-Serving Establishment.

“We’re exceptionally fired up to partner with the Kansas Town Chiefs to expand the arrive at of the Texas Tech model,” said Lawrence Schovanec, Texas Tech president. “The Chiefs business and their superstar quarterback, Texas Tech’s own Patrick Mahomes, have a name for excellence and a worldwide viewers of die-challenging fans. This tumble, when you tune into a Chiefs broadcast, you will see Texas Tech, the Double T and our story out there for the full world to see.”

For the opening kickoff of every single 50 percent throughout the year at Arrowhead Stadium, in-stadium promotion will surface on the video clip board and ribbons showcasing the slogan, “Kick off your profession at Texas Tech.” Texas Tech also will be featured during select fast replay broadcasts on the video board.

In the course of the Chiefs’ property and highway games, Texas Tech will concentrate on shoppers in people spots with social media posts and digital advertising endorsing the college and its attractiveness as an establishment of bigger education. Social media shoppers in those people markets will see messaging from Texas Tech when the Chiefs are in city.

Also, Texas Tech will have a radio advertisement placement in the course of Chiefs the pregame broadcasts for each and every household video game.

The campaign started in the preseason as Texas Tech was showcased in chosen promotion placements during numerous parts of each and every of the Chiefs’ nearby television broadcasts.

Mahomes recognized himself as just one of the finest college or university football quarterbacks in the game’s background though at Texas Tech from 2014 to 2016. Following his report-breaking higher education profession, he was drafted No. 10 general in the 1st round of the 2016 NFL draft, and in just two a long time earned NFL MVP honors just before leading the Chiefs to the NFL championship in 2019 and a Super Bowl visual appearance in 2020.

(This is a launch from Texas Tech University.)