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Vital stats: Rihanna’s billion-greenback Fenty advertising playbook

10.8 million: Amount of Fenty Elegance followers on Instagram

The brand routinely engages with supporters on the social media platform by way of products drops and checks. Such advertising and marketing has served Fenty resonate with more youthful buyers in particular, experts say.

3 several years: Age of Savage x Fenty

Rihanna’s lingerie line launched with membership-centered vogue web-site TechStyle Manner Group. Like her elegance line, the undergarment collection has celebrated a varied spectrum of purchasers, advertising and marketing choices for all styles and dimensions.

14: variety of chart-topping singles Rihanna has released 

Considering the fact that signing with Def Jam in 2005, Rihanna has experienced a 16-12 months job. She recently declared she has a new album coming shortly.

$550 million: Revenue generated in 2020 by Fenty Attractiveness

According to Forbes, the determine exceeds that of competitor Kylie Cosmetics, the attractiveness line from Kylie Jenner.

$115 million: Volume of Series B funding elevated by Savage x Fenty

The funding came from personal equity company L Catterton earlier this year. The new funding, which values the brand name at $1 billion, is predicted to assist the lingerie manufacturer grow into brick-and-mortar retail areas at a time when rival Victoria’s Secret is beneath rebrand.

$38,500: Measured media estimate in the U.S. for Fenty

The estimate, which is according to Comvergence figures, does not include things like electronic advertising. With a more compact media funds for her makes, Rihanna has relied on impressive resourceful ideas like a current #SavageNotSorry hard work with Mojo Grocery store that attracted viewers by introducing pretend censorship warnings.

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4 a long time: Duration of time Rihanna spent with Puma

She was named the women’s innovative director for the footwear manufacturer in 2014, and helped grow Puma’s design profile, particularly with feminine customers. Rihanna finished the collaboration in 2018.

2 many years: Size of time Rihanna’s completely ready-to-use manner label was in existence

Announced in 2019, the luxurious selection of apparel and accessories was a further partnership with LVMH, but executives put the line on pause in February all through the pandemic.

200,000+: Range of Google searches for Rihanna on Aug. 4

The singer’s billionaire position was declared and brought on a flurry of searches.