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Zynga Closes Acquisition of Chartboost, a Primary Cell Promotion and Monetization Platform

SAN FRANCISCO–(Company WIRE)–Zynga Inc. (Nasdaq: ZNGA), a world leader in interactive entertainment, and Chartboost, a primary cell programmatic advertising and marketing and monetization platform, introduced now that the firms have shut the transaction under which Zynga acquired 100% of Chartboost for a whole buy rate of somewhere around $250 million in cash. The close of this acquisition is productive as of August 4, 2021.

Chartboost is a unified advertising and marketing system that consists of a Need Facet System (DSP) as properly as Supply Facet Platform (SSP) and mediation capabilities delivered via an SDK alternative. By leveraging innovative equipment discovering and facts science abilities, Chartboost brings collectively quality inventory, global scale and audience-based mostly focusing on to improve programmatic promotion and yields.

Collectively, Zynga and Chartboost possess all the aspects of a finish, upcoming era platform for mobile advertising and marketing management: higher-quality written content, direct player relationships, substantial get to and whole-stack promotion technological innovation that can be applied across Zynga’s recreation portfolio and Chartboost’s promoting partners.

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About Zynga

Zynga is a worldwide chief in interactive amusement with a mission to connect the globe via games. With massive world get to in far more than 175 countries and locations, Zynga has a assorted portfolio of well-known video game franchises that have been downloaded much more than four billion situations on cellular, together with CSR RacingTM, Empires & PuzzlesTM, Hair ProblemTM, Harry Potter: Puzzles & SpellsTM, Large Heels!TM, Merge Dragons!TM, Merge Magic!™, Queen BeeTM, Toon Blast™, Toy Blast™, Words and phrases With FriendsTM and Zynga PokerTM. With Chartboost, a top mobile promoting and monetization system, Zynga is an sector-leading next-generation system with the capacity to improve programmatic promoting and yields at scale. Established in 2007, Zynga is headquartered in California with areas in North The us, Europe and Asia. For a lot more facts, pay a visit to www.zynga.com or observe Zynga on Twitter, Instagram, Fb or the Zynga website.

About Chartboost

Chartboost is a primary mobile programmatic advertising and monetization platform, which empowers builders to earn substantial CPMs though connecting marketers to highly engaged audiences by way of immersive advertisement ordeals. Chartboost has about 100 personnel and workplaces in San Francisco, Beijing, Barcelona and Amsterdam. Pay a visit to us at www.chartboost.com.

Ahead Hunting Statements

This press release contains forward-looking statements in just the that means of the Personal Securities Litigation Reform Act of 1995, which includes these statements relating to, amid other factors: the skill to realize the intended added benefits of the acquisition of Chartboost, Inc. (“Chartboost”), and our ability to proficiently contend in the world wide promotion market. Ahead-looking statements typically involve phrases such as “projected,” “planned,” “intend,” “will,” “anticipate,” “believe,” “target,” “expect,” and statements in the potential tense are frequently forward-searching. These forward-searching statements are not guarantees of potential overall performance and replicate management’s latest anticipations. The accomplishment or achievement of the issues covered by this sort of ahead-seeking statements entails considerable challenges, uncertainties, and assumptions, and our actual success could vary materially from all those predicted or implied. Undue reliance should not be put on these types of ahead-on the lookout statements, which are centered on details out there to us on the day hereof. We assume no obligation to update such statements. Variables that could bring about real effects to differ include things like: our capability to properly integrate Chartboost and attain the envisioned added benefits of the transaction the effects of the acquisition on Zynga’s and Chartboost’s business enterprise and running success and our ability to manage associations with company associates hazards of litigation and/or regulatory steps connected to the merger and our means to effectively contend in the cellular advertising sector. Much more information about these pitfalls, uncertainties, and assumptions and additional components that could lead to actual results to vary are or will be explained in bigger depth in our public filings with the Securities and Trade Commission (the “SEC”), copies of which may perhaps be received by browsing our Trader Relations web site at http://investor.zynga.com or the SEC’s net website at www.sec.gov.