California girl sues Purple Lobster for ‘deceptive advertising’ of ‘sustainable’ Maine lobster

A southern California woman backed by a course-motion legislation company is suing the Red Lobster restaurant chain for misleading marketing in federal courtroom, stating it falsely statements lobster from Maine is a sustainable fishery that follows the optimum benchmarks.

The match highlights a Pink Lobster menu that includes a assert of “traceable,” “sustainable” and “responsible.” The submitting called that a bogus claim, mainly because a federal choose identified very last calendar year that the U.S. lobster fishery poses a danger to endangered North Atlantic correct whales — a finding that led to part of Maine’s lobster fishery getting rid of certification as sustainable by the influential Marine Stewardship Council.

Marianne LaCroix, executive director of the Maine Lobster Advertising and marketing Collaborative, claimed the suit is misguided.

“The fishermen and the state have been doing the job to secure correct whales for over 20 yrs now and have designed fantastic strides,” LaCroix said. “The fishermen have produced a great deal of changes in the equipment that they use and the way that they fish in order to make it safer for correct whales.”

A Crimson lobster spokesperson declined remark on the suit, but in an email explained that the business stands powering its “Seafood with Standards” software. A lawyer for the complainant in the scenario declined remark. The match termed for Red Lobster to fall its sustainability claims, and pay out damages to buyers.

The go well with also charged that shrimp served by Red Lobster is farmed beneath a lot less-than-best benchmarks for animal welfare and the natural environment.

This posting appears via a media partnership with Maine Public.

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