Veteran advertising govt Lucinda Martinez has joined Netflix as vice president of multicultural marketing, immediately after more than 20 several years with HBO.
In this recently made placement, Martinez will construct a multicultural internet marketing crew and lead Netflix’s qualified promoting attempts to the Latino, Black, Asian, LBGTQ and religion audiences. Martinez begins her new position later on this thirty day period, and will report to Netflix CMO Bozoma Saint John.
“We want our advertising to be just as entertaining and inclusive as our movies and demonstrates, and want to ignite conversations about our brand worldwide,” mentioned Saint John, announcing Martinez’s using the services of. “Lucinda is a chief in the space and less than her way we will continue on to sharpen the inclusion lens in our internet marketing and have interaction our audiences in reliable and culturally suitable strategies.”
Martinez most not long ago served as govt vice president of HBO and HBO Max Manufacturer Internet marketing, liable for producing a distinctive, resonant and inclusive brand narrative for HBO and HBO Max. She also led the enlargement of talent enhancement and emerging artist programs across all WarnerMedia makes.
“When I received the simply call from Netflix with the option of setting up from the ground up a international multicultural promoting workforce, it was a pivotal moment that I could not resist,” Martinez claimed. “I look ahead to amplifying Netflix’s genuine storytelling and proceed to elevate and celebrate varied audiences around the globe.”
A Harlem resident with a BA from Columbia University, Martinez serves on the board of trustees of the Alvin Ailey American Dance Theater and on the advisory board of the Hispanic Scholarship Fund. She previously served on the New York board of the American Coronary heart Affiliation, the place she released the initially-ever Latino Health and fitness Summit, and for which she acquired Time Warner’s Andrew Heiskell Group Assistance Award in 2011.