Ocean Casino Vacation resort has a obvious information for Stay! On line casino & Resort Philadelphia: only at the Atlantic City hotel and on line casino can visitors “go for the get.”
The Atlantic City entertainment location filed a lawsuit Tuesday in federal court docket in Camden versus the South Philly venue, accusing Reside! Casino & Lodge of having engaged in “infringement and unfair opposition” by employing a very similar advertising and marketing slogan this calendar year with out consent.
Ocean Casino Resort rolled out its “Go for the Earn” advertising marketing campaign in June as portion of an effort to carry buyers back again to the leisure venue amid the COVID-19 pandemic, according to the lawsuit.
The Atlantic Metropolis resort and on line casino claimed that it used 5 months and a lot more than $140,000 creating the marketing campaign with its promoting company. Ocean On line casino Resort reported that it then put in a lot more than $1.5 million to promote the campaign throughout South Jersey and the Philly area via advertisements on media platforms and billboards.
Having said that, just a single thirty day period later on, Reside! On line casino & Lodge introduced its “Let’s Go for the Acquire” initiative to spur far more organization at the manufacturer-new South Philly leisure location, according to the lawsuit. The casino and lodge applied its new promoting slogan in commercials on Tv set, internet websites and social media, as well as on a electronic billboard nearby Ocean Casino Resort in Atlantic Metropolis, the suit alleges.
Dwell! Casino and Hotel’s advertising and marketing marketing campaign was “designed with full awareness and conscious disregard of the legal rights of Ocean, and are willful, intentional and deliberate acts, built in bad religion with the intent to trade on the goodwill of the services mark of Ocean,” the lawsuit alleges.
Attorneys representing Ocean Casino Vacation resort also explained that Are living!’s “unauthorized” use of the slogan “is probable to trigger confusion, oversight and/or deception” that the two leisure venues are connected.
In addition, Ocean Casino Resort explained that its skill to supply services beneath its “Go for the Win” campaign has now been interfered with. Described by its lawyers as “a exceptional and unique support mark of Ocean,” the Atlantic Metropolis on line casino and hotel submitted an intent-to-use software for the slogan with the U.S. Patent and Trademark Business in May well.
Ocean Casino Vacation resort is now in search of a courtroom buy to reduce Live! On line casino & Resort from making use of the marketing and advertising slogan and mandate the latter to ruin all resources involved with the promotion campaign.
A spokesperson for Reside! Casino & Lodge Philadelphia declined to comment. The Cordish Businesses-owned enjoyment location opened near the Athletics Intricate in February.