This weeks winners, losers and newsmakers.
Winners
Skateboarders: With the activity creating its debut as an Olympic levels of competition, skateboarding stars are attaining new detect from brands. That includes skateboarding OG Tony Hawk, who stars in Uber’s Olympics campaign. “We are a movement company. Skateboarding is this kind of a beautiful expression of motion and I love the story guiding the journey of skate boarders, a team of persons who zigged when all people zagged and was ridiculed at 1st,” Uber Global Govt Inventive Director Danielle Hawley instructed Ad Age.
Scabby the union rat: The inflatable rat that labor unions have for a long time made use of at picket web sites got a new lease on everyday living following the Countrywide Labor Relations Board ruled this week that unions could go on working with the image, which halted a movement started beneath the Trump administration to exterminate the rat.
Hanna and Haley Cavinder: The basketball-actively playing twins at Fresno Point out are on a checklist of the most marketable NCAA athletes in the new NIL period released this week by Santa Monica-dependent influencer and social movie company Reach. The twins, who have 3.4 million TikTok followers, by now have deals with Increase Cellular, Six Star Pro Nutrition and Go Puff.